Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain a competitive advantage in today's copycat economy, you must break from the pack. This book will show you how.
Harari starts by touring "Commodity Hell," and identifying ten common mistakes that keep companies trapped in the pack. He then introduces six strategies for propelling your organization where competitors can't follow. You'll learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize all your stakeholders; and how to build a pipeline of cool, compelling products, in any industry.
Harari reveals new ways to take your customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of your business. You'll learn how to avoid destructive mergers, and acquire what really matters: talent, technology, foresight, speed and imagination.
You'll also come away with a practical "12-step" recovery program for transforming your personal leadership behavior, so you can lead the charge -- and leave your competitors in the dust.
"Break From the Pack offers a broad array of valuable and exciting insights on how to succeed
in today's competitive environment. Unlike so many books that are long on generalities and
short on specifics, Harari's book offers tangible examples of 'how to' and 'how not to'
succeed in key strategic issues. I recommend this book to any business leader."
--Garry Betty, President and CEO, Earthlink
"Executives will benefit from Harari's fresh view of market dynamics, the imperative for
differentiation, and the call for executive attention to both the 'above ground' and the
'underground' of every organization. His calls for 'zero defects as the price of admission'
and for a 'passion for purpose and a passion for precision' fit the health care executive's
agenda perfectly. If you are one who checks out a management book by reading the final
chapter first, I guarantee you'll jump back to page one of Break From the Pack and
enjoy the full read!"
--Richard J. Umbdenstock, President-Elect, American Hospital Association
"Dr. Harari's analysis of the leadership challenges in today's global marketplace is compelling
and powerful (and funky). He has developed an exceptional model to help organizations
achieve top performance and competitive advantage. Business leaders in any country
will find his advice clear, meaningful, challenging, and attainable."
--Kjell Nordstrom, Ph.D., Stockholm School of Economics and Coauthor
of global bestsellers Funky Business and Karaoke Capitalism
"Oren Harari has done it again! He has produced a fascinating book that inverts the rules
and that will keep you up at night remaking your management strategy and tactics."
--Karen Ignagni, CEO, American Health Insurance Plans (AHIP)
"Break From the Pack is a refreshing look at the fundamentals of business success,
written in clear, concise language with real content and practical advice."
--Gordon Bethune, retired former Chairman and CEO, Continental Airlines, Inc.
"In Break From the Pack, Oren Harari has once again confronted us with
challenging new realities. With clarity and humor, he has made the
complex and counter intuitive look like good old common sense. The book
is both entertaining and practical. It provides a new perspective on
the business challenges we are experiencing today."
--Ray McCaskey, President and CEO, BlueCross BlueShield of Illinois, New
Mexico, Okalahoma & Texas
"With a style that makes business metrics almost fun, Oren Harari examines pitfalls that have felled
seemingly indestructible companies and identifies how underdogs become visionary leaders."
-- Michael Milken, Chairman, Milken Institute